Nowadays, it’s almost imperative that your business is on Instagram. Whether you sell physical products, or if you have stores or if you want brand recognition – getting an Instagram account for your business gives you a competitive edge.
The impact of social media in people’s lives is too critical to not notice. The gateway through your potential customers is with them wherever they go – their phones.
It’s time to embrace the fact that Instagram is now a part of our lives. And for many businesses – it’s vital.
To get you started, our Tech Tuesday team came with 5 must-know tips to get more from Instagram for your business. You may have been using ‘Gram for quite some time or are totally new to it, you’ll find a lot of valuable information in this article.
TIP NO. 1: KNOW YOUR AUDIENCE
This first step is critical no matter what marketing you execute. You might create the most eye-catching Instagram posts but if it doesn’t appeal to your target buyers then efforts are wasted.
Take time to find out who your existing followers are and try to imagine how you’d like them to be. Since you’re using Instagram, for marketing, you need to check whether they are brand-builders or potential buyers.
So how can you learn more about your followers? Use INSTAGRAM INSIGHTS. This reporting tool offers some interesting information about the people who are interacting with your account. These may include any of the following:
- Impressions. How many times your content was seen.
- Reach. Total number of unique accounts that have, in one way or another, viewed your content.
- Website clicks. Determines the number of clicks your business profile link got.
- Follower Activity. States how often your followers are on Instagram on a daily basis.
- Video Views. States how many times has your video been viewed.
- Saves. Tell you how many people have saved your posts.
Insights also include demographic information such as their age and gender. This gives you better visibility on how your audience looks like.
TIP NO. 2: TALK WITH THEM, NOT AT THEM.
Spamming your audience with nothing but sales material is a bad social media strategy. It’s mission-critical to do your best in engaging with your followers as much as possible. Being able to reach out and talk to your followers makes your company feel more human. Instagram’s algorithm dictates that posts that have more interaction are published in more feeds.
TIP NO. 3: HOLD CONTESTS
The best way to get interaction is to ask them to do the sharing themselves. Running contests incentivizes them to do so. People are always looking for ways to interact on IG and get rewarded in doing in it. From asking your audience to SHARE or post their content, having audience interaction is what social media is all about.
TIP NO. 4: USE HASHTAGS THAT ARE RELEVANT
Using Hashtags help your ‘organise and categorise your photos and video’ so they are easier to find. It makes content tagging simple and provides better visibility when done correctly. Here are a few tips on how to use hashtags effectively:
Quality NOT Quantity. It’s better to use 5 laser-targeted hashtags than 25 random ones.
Get away from OVERUSED hashtags. Using #Instagood and #love is as good as useless.
Keep it relevant. Use hashtags that are relevant to your images & videos. Do a quick Google search on which works and which don’t.
TIP NO. 5 : TIMING IS EVERYTHING
A recent poll states that the best time to post on IG is between 7 to 9 PM. We wish we could agree that it’s that easy but it’s not. Depending on your target audience, the time that they are active on IG might differ. If you’re unsure or don’t have data available, try using these tips:
Aim for non-working hours such as lunch-breaks and evenings.
If you’re a B2C company, weekends are perfect. (the opposite of you’re B2B)
Wednesdays and Thursdays seem to be the best for engagement.
Social media marketing is not as simple as posting beautiful pictures on Instagram. Strategy, planning, and execution should be taken into consideration. Here in Shire Talk, we have advance social media tools to kick start your digital marketing presence. Have the experience and knowledge to get the most out of the tools and social media platforms. Send us an EMAIL to find out more.