Did you know that 33% of consumers check out a brand’s social media presence before making their first online purchase from them? That means that 33% of your prospective customers are seeing if you are who you say you are.
So, what are you doing to make sure that those 33% are converting to sales?
Does it mean that you just need a Facebook page or a website? What about Instagram or LinkedIn? Is this enough?
Well, in short, no. It is not enough to simply have a page or website. You have to have an active page or profile. You have to prove to your prospects that you’re alive and kicking; that you’re open and ready for business.
We’ve compiled a list of 5 handy hints and tasty tips that could take your business from dubious to trusted.
1. Update your content
Every week, if not every day, or at least every other day. According to the most recent social media research from Yellow, 54% of consumers are more likely to trust a brand if they regularly update their content.
So, if youre last post was from 2017, or even January of this year, it’s time to get clever with your content. Start posting photos of your business in action on Instagram; share an article relevant to your business on Facebook or LinkedIn; write a new blog post for your website. Keep it current.
According to International Digital Hub, having a social media presence is expected. They say it’s an essential part of a business and that by establishing a strong brand directly relates to increased sales.
Your brand relies on engagement with followers through the posts. Speak as “the brand” and not as you personally and engage with comments, likes, follows and shares. Speak to your audience.
Someone followed you? Go and check out their page and comment on something you like. Someone asked you a question? Answer it, not with a generic message or a “call us,” but with something genuine and transparent – you never know if someone else has got the same query.
3. Strategise – don’t put all your eggs in one Facebook basket
Content on each platform needs to be different, but that is not to say you need to reinvent the wheel!
It is possible to take one blog and transform it into several other pieces of content that are written specifically for each platform.
Even if you want to convey the same message, the language and method will be different for each platform. Instagram is heavily visual, whereas Facebook and LinkedIn are more content based.
As an example, you may write a blog and post it on your website; you could then summarise the article to make a Facebook post with a link to your blog. You could then post a picture of a quote from the article on your Instagram, with the link in your bio.
Imagine an interesting, thought provoking, industry relevant news story that popped up in your newsfeed. You think your followers would be interested in hearing about this issue and so you take to social media to share the link.
That’s great! But make sure you add your own comments or ask a question to your audience, don’t simply share without your own perspective.
It’s one thing to be active, it’s another to be active with relevant content.
5. Invest in your social media
Invest time. Invest money. Invest both. If you don’t know how to make the most of your social media presence, get someone else to do it instead. If you have the knowhow, but not the time, get someone else to do it instead!
Many people have likened having a social media marketer to having an accountant – both are necessary for the productive running of your business. According to Yellow, 53% of businesses believe that social media will contribute to increased sales. Consider your social media and online presence to be a necessity.