How Small Businesses Can Improve Their Social Media Presence

Effective use of social media will not bring success to your business overnight … but will increase your exposure to a large audience (crowded with potential customers), increase traffic to your website and improve its ranking in search engines.
If you leave this article with one thought, make social media a good choice for any business. Once you understand the tips involved, not only will you see that you have time, but you will also understand why it is important to share your news with the world.


1. it’s not a passing trend
If your business plans are to invest time and resources in your online profile, what are you waiting for? The option is no longer “will we work on social networks?” but now “how will we do it?” The growth of social media is relentless and will continue to change the way we live our daily lives.

2. It can be an inexpensive marketing tool.
Creating an attractive online presence that accurately reflects your brand/business can overcome often costly marketing activities aimed at increasing market awareness and preferences (e.g. newspaper/radio ads, brochures, and direct mail), etc.). Imagine taking a photo across the UK: how much could it cost and, more importantly, how many of these recipients would be interested in your product?
Thanks to social networks, your business can market itself and be accessible to a global audience.

3. Is it relevant to your business?
One of the scariest obstacles is the mistaken belief that social media is only for a particular type of business: who invented the rule?
If I need a dance class for my daughter, I will look for a nearby group on Facebook. If we need decoration to repair the bathroom, we will search the Internet for the recommended one. All businesses should use social media if they want to attract new customers and increase sales. The difference between SEO and social media is the ease with which you can share news and your personality.

4. You may not have time
I run a small business, I fully understand that sometimes there are not enough hours in the day.
You can be so busy doing your work that sharing news with the world can get to the end of your to-do list.
Having many different accounts can be confusing, so consider getting started simply: having an online account (Twitter is probably the easiest to do) and trying to tweet something interesting every day. You can do it from your mobile device or from your laptop, and you will be truly amazed at how quickly it becomes second nature.
Once you have confidence in the platform, consider other options and try them out. Once you have multiple accounts, you can group them (the information you share), which helps you coordinate all of your accounts in one easy-to-use location (see Tweetdeck or Hootsuite for example).

5. Slowly, slowly….
Whatever you do, never, never, never fill your feeds from the list of products and links to your site. All of this will mark your accounts as spam and shut down potential buyers. The general rule of thumb is to approach social media like a conversation, like talking to people in a bar. Let people know about your day. Find out what interests them and offer reliable and relevant contacts to help you.

Building relationships takes time, but you can reap good rewards. Express your personality through your accounts (as long as it fits your business) and you will find followers ready to hear what you have to say. When you include promotional messages in your updates, your audience is empathetic and wants to know more.

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