One of the most empowering campaigns the Bridal Bar has EVER done to date. Everyday, clients come in to get spray tans, or facials and constantly apologize for their appearance. The Bridal Bar was not going to stand for this anymore and decided it was time to make a change.
It was time to say #SORRYNOMORE!
"We want you to love yourselves and feel good about yourselves, and stop apologizing. There’s nothing sexier then self love! LADIES, it’s time to stop apologising."
"As Sutherland Shire’s Number 1 Beauty Salon, we decided we wanted to open the eyes of the community and show that Beauty and self-love is not about Vanity."
The Bridal Bar launched their #SorryNoMore body positivity campaign after owner Amy Maree noticed her clients kept saying sorry, as an initial reaction before every single service – clients were apologising for their appearance, be it their faces or bodies, when they came in for treatments.
Amy even noticed her Celebrity clients were doing it when they stepped into her tanning tent, they were not immune to insecurity when she was spray tanning her celebrity clientele such as Channel 9 personalities Erin Molan, Georgie Gardner and Delta Goodrem.
Amy realised that both her and her staff were also guilty of apologising for their appearance – so she decided to flip the script.
”Women are constantly comparing themselves to the finished product you see on social media and in glossy magazines– the filtered, fake, professional shots instead of the real stuff,”
The Bridal Bar staff and clients put their money where their mouths were for the campaign, where they stripped down to their underwear to say Sorry No More.
"We all have our own story and we are all beautiful in our own way. We as a beauty salon encourage woman to come in and look after themselves and have a little pamper time if it makes them feel good, and not feel guilty. It’s not about Vanity, it’s about self-love and self-care.
We have encouraged our clients to not on STOP saying sorry, but to be featured on our Instagram Page sharing their story and vow to no longer apologise for their appearance."
Established in 2015, The Bridal Bar is a place for woman to get all their Beauty and Hair needs met, under one roof, to save you driving from Place to Place.
With off-street parking and a team of professionals, TBB is designed to allow woman to get multiple services done in one session.
The Bridal Bar got its Name after Creative Director had serviced brides for over a decade (Makeup and Tanning) and saw the special treatment Brides received in the lead up to their wedding and decided it was time to have a Beauty Salon that treated EVERYONE like a bride no matter what the occasion.
Renowned Aussie Beauty Expert, Amy Maree, is Sydney’s most experienced bronzing artist.
Over the past decade she has worked on developing a loyal client base utilising ground- breaking products from the sunless world.
Amy's clients crave a long lasting, high quality tan to get them through the week and this is delivered each and every time through her salon and mobile tanning service.
Amy is known in recent years for her midas touch in the tanning social scene, having tanned a long list of high pro clients, including Delta Goodrem (Singer, Songwriter) Lisa Wilkinson (TV Personality), Erin Molan (TV Personality), Georgie Gardner (TV Personality), Julie Snook (Nine News), Amber Sherlock (Nine News), Liz Hayes (60 Minutes) along with many other Australian models, actors and musicians.
Amy takes great pride in her work and it's for this reason she was chosen as Nine Network's preferred spray tanner since 2014, as well as the Network’s preferred Logies tanning specialist since 2015 for all on air talent.
Amy is confident that her love affair with making women feel beautiful will never end and she will continue to reinvent ways to make women look and feel good.
For more information about The Bridal Bar
www.BridalBar.com.au or call 9538 2256
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